TBWA Shows the power of humour at the effects at the Effies and Loeries
South Africans have a talent for laughing through the chaos. It’s part coping mechanism, part national art form – and when brands manage to bottle that irreverence, the results can be magic. In a world where purpose often overshadows play, TBWA’s success makes the point that funny isn’t frivolous, it’s effective.
TBWA Coastal revives iconic Daily Sun newspaper print ot bust deadly cancer myths
A myth draws its power from the shadows. But in the sun, its lies have nowhere to hide. In this groundbreaking campaign from TBWA\Coastal and client Campaigning for Cancer, some of Mzansi’s most persistent and dangerous cancer myths are being confronted in public, through the unmistakable voice of Daily Sun.