Our Capabilities

Across Omnicom Advertising South Africa, we bring together cultural intelligence, strategic thinking, creativity, technology and specialist expertise to help clients understand what is changing, decide where to act and build what comes next.
Our collective gives clients access to local expertise, global innovation practices, emerging technology and multidisciplinary teams capable of moving from an initial provocation to a tested idea, experience, tool or new way of working.

OMNI

Turning marketing complexity into intelligent action

Omni is our next-generation marketing and sales intelligence platform. It connects strategy, creativity, media, CRM, commerce, data and AI in one end-to-end system. Powered by Acxiom Real ID and our agentic AI framework, Omni gives our teams a shared intelligence foundation from brief through to performance - enabling faster decisions, creative production at scale, predictive planning, precise activation and measurable business outcomes. Available to our clients and agency teams worldwide, Omni brings together our data, technology, talent and connected capabilities in one platform.

Backslash

Turning cultural change into business opportunity

Backslash is our global cultural intelligence unit. Powered by more than 300 Culture Spotters across 45 countries, we combine strategy, data and journalism to identify the shifts in culture that will shape how people live, think and behave. Our Edges framework distinguishes meaningful, enduring cultural change from short-lived trends, helping brands understand which shifts matter, what they could mean for their business and where they have permission to act. Through Backslash, our clients gain access to global cultural intelligence interpreted through a local lens - creating sharper strategic choices, more relevant creative opportunities and a clearer view of the future.

Eastfluence

November 1, 2025

For nearly a century, America set the cultural tempo for the rest of the world. But as the story America once sold to the world begins to falter, new voices are filling the void — and Asia is leading the way.

Mindflation

September 1, 2025

It started with good intentions. The rise of mental health awareness gave language to feelings we couldn’t name, made vulnerability socially acceptable, and encouraged people to seek help without shame.

Connecting clients to global innovation expertise

Through our global network, we tap into NEXT specialists to help clients imagine, prototype and test new brand experiences using emerging technology and creative formats. Guided by our Disruption® methodology, we assemble the right expertise from across our collective to map future opportunities, run focused innovation sprints and turn promising ideas into tangible prototypes, experiences, products or services.