Omnicom Advertising South Africa is a unified collective of leading advertising, strategy, PR, and production agencies and is recognized as one of the most creatively awarded communications agency groups on the African continent.
Bringing many different disciplines together
The best ideas are born from collaboration. Omnicom Advertising South Africa brings together leading specialist agencies, combining creativity, strategy, communications and technology to deliver integrated solutions that help brands grow, backed by the strength of the global Omnicom network.
six specialist companies including three full creative agencies TBWA\ Hunt Lascaris, TBWA\ Coastal, Net#work BBDO, as well as a strategy consultancy company Yellowwood, reputation management consultants Magna Carta and Sting, the group’s production hub serving Pan-Africa and global business.
Each agency maintains its distinctive brand identity and specialised expertise while benefiting from shared global infrastructure and resource
We challenge convention, embrace curiosity, and believe the best solutions emerge when diverse perspectives come together. Our teams collaborate across disciplines to create integrated work that reflects the pace of culture and the needs of modern business.
With a presence across 30 African countries and connections to 45 affiliate agencies, we bring three decades of expertise in building and scaling communication structures that work across Africa’s diverse markets. We’ve invested deeply in understanding the continent — its markets, its nuances, and its potential — and we’re committed to supporting your ambitions here for the long term.
We can manage complexity
Operating across multiple markets requires more than presence; it demands strategic coordination. We provide:
Multi-country compliance and reporting frameworks that ensure consistency while respecting local requirements.
Agency-lens visibility of local marketing activities with actionable intelligence for informed regional decision-making.
Proven operational structures designed specifically to deliver truly Pan-African work.
We offer meaningful scale
As Africa’s largest media investor, Omnicom delivers tangible commercial benefits:
Direct access to significant savings and efficiencies across your entire communications spend.
Buying power that translates to competitive advantage.
A network that moves at pace without sacrificing local insight.
We work with unifying philosophy
Consistency doesn’t mean sameness. All our agencies operate within the same strategic framework — giving you:
Faster time to market across regions.
No learning curve when working together.
A cohesive approach that respects local market realities.
We stay culturally connected
Through ongoing initiatives and genuine engagement, we ensure that Pan-African strategy is grounded in authentic local understanding. We don’t just operate in Africa — we’re part of it.
Full service advertising & communication specialists. We don’t mess around here. No time to waste, we’re reaching the top in haste. In this city, we can make anything. In this agency, we go for everything.
There is nowhere you can hide, even if you’re underground, indie, or minority. Global, corporate, private, institute or government. We are right there in every message, personal, professional, societal, on TV ads, digital banners and social posts, radio, billboard, street pole headlines, WhatsApp group texts and musings in notebooks scribbling on blackboards and graffiti in city streets.
Full service advertising & communication specialists. We don’t mess around here. No time to waste, we’re reaching the top in haste. In this city, we can make anything. In this agency, we go for everything.
There is nowhere you can hide, even if you’re underground, indie, or minority. Global, corporate, private, institute or government. We are right there in every message, personal, professional, societal, on TV ads, digital banners and social posts, radio, billboard, street pole headlines, WhatsApp group texts and musings in notebooks scribbling on blackboards and graffiti in city streets.
