CHALLENGE

Business travel is not fun. According to Forbes, business travellers can lose up to 6.9 hours of sleep during a trip due to stress. Which is a problem for City Lodge Hotels, because most of our guests are business travellers. It means we have a lot of stressed-out, sleepless guests.

So, how can we make their stay a little easier?

INSIGHT

Instead of the same old wake-up call that every hotel offers, why don’t we put our guests to bed properly in the first place?

IDEA & EXECUTION

Bedtime Stories for Business People is a playful playlist of misguided meditations, inspired by the world of relaxation. meditation and calmness Apps.

The campaign was hosted on a microsite and lovingly designed to send our guests off to dreamland with a smile.

We identified eight kinds of business traveller and wrote a bedtime story for each of them.

In-room collateral featuring a QR Code prompted people to access the microsite.

Social Media platforms were used to amplify the campaign amongst our core audience of business professionals.