Alison Gerber is the Director of Marketing and Communications for Omnicom Advertising South Africa, where she leads strategic communications and brand initiatives across the organization.

With 25+ years in communications—from journalism through PR to advertising — Alison brings a wealth of experience to her role. As PR and Brand Lead at TBWA\Coastal, she managed brand reputation, amplified compelling narratives, and drove integrated communications strategies. Prior to that, she spent ten years at TBWA\Durban\Hunt Lascaris as Account Director on the SPAR regional account, leading campaigns across Eastern Cape and managing significant national projects that delivered measurable business results.

Alison is a strategic communicator and confident leader known for building strong client partnerships, executing complex campaigns, and developing teams that do their best work. She believes that effective marketing is built on sound strategy, authentic storytelling, and meticulous attention to detail.

Her qualifications include a Bachelor of Journalism (Rhodes University), Marketing Strategy Diploma (Red & Yellow Advertising), and certifications in Emotional Intelligence, Presentation Skills, and STAR Leadership Coaching.