Ad agency CFOs get more commercial and strategic
For a decade, the agency chief financial officer’s job barely changed on paper. Talk to finance leaders across the industry now, though, and they’ll tell you that they sit in on pitches, shape pricing before a client has seen a number and argue for investment, rather than against it.
TBWA\Coastal Marks 14 Years Behind the Absa SuperSport Shootout Experience
Agency partnership supports one of South Africa’s longest-running celebrity golf events, which has raised more than R34 million for charitable causes since 2004
TBWA\Hunt Lascaris turns AI’s biggest flaw into Windhoek’s boldest statement on being 100% Real
What began as a casual creative conversation while working on an entirely different Windhoek commercial evolved into one of the brand’s most talked-about campaigns. Inspired by AI’s well-known struggle to generate realistic hands, the agency uncovered an opportunity to celebrate authenticity in a way that was both culturally relevant and true to the brand.
McDonald’s launches Sing Loud Sing Proud to help South Africans learn their national anthem
The anthem we all love. The anthem many of us quietly fake.
Backslash unveils 2026 Edges report: Culture is searching for Proof of Human
This year’s six new cultural shifts show why human presence is becoming the new value signal.
Bernini puts a playful spotlight on girls’ night with new ‘Last To Leave’ campaign
Bernini, South Africa’s only premium real spritzer made from wine with flavours, is turning a familiar social truth into a beautifully observed campaign with the launch of Last To Leave, an amusing and sophisticated new outdoor series that celebrates the irresistible pull of girls’ night.
J.C. Le Roux challenges South African culture of celebration with ‘Make a Thing of It’ campaign
J.C. Le Roux, the leader in the country’s sparkling wine category, has partnered with TBWA\Hunt\Lascaris to launch ‘Make a Thing of It’ – a campaign that challenges how South Africans think about celebration. Instead of saving bubbles for major life events like weddings and graduations, the brand encourages people to recognise and honour the small, everyday moments that deserve to be marked, in line with its new strategy: Be Extra More Often.
Blades of our lives: How Philips Series 3000 won by speaking to South Africans in their tongue
TBWA\Hunt Lascaris and Philips have launched a campaign that proves a simple truth: an international brand speaking to you in your mother tongue feels like home.
Even the most awkward or competitive humans are welcome at Liberty
Created in partnership with TBWA\Hunt\Lascaris, this marks the second chapter of Liberty’s ‘Humans Welcome’ campaign. This year, the insurance and investment brand is tapping into some of those deeply human insights that we find all too familiar.