Africa Month | Recognising Africa’s unique advertising voice

AfricaMonth | Recognising Africa's unique advertising voice

The influence of Africa’s creator economies across the globe continues to rise. The first and only African artist to perform on the live Grammy main stage was Nigerian Afrobeats star Burna Boy, who made history by performing at the 66th annual ceremony in 2024.

Ad legend John Hunt to Retire as Worldwide Creative Chair of TBWA

John Hunt

TBWA has today announced that John Hunt, one of South Africa’s most influential advertising creatives and a global leader in the industry, will retire from his role as Worldwide Creative Chair at the end of December. Hunt will continue to serve as non-executive Chair of the TBWA\South Africa board, maintaining his role as a mentor and trusted voice within the business.

TBWA Shows the power of humour at the effects at the Effies and Loeries

TBWA Shows the power of humour at the effects at the Effies and Loeries

South Africans have a talent for laughing through the chaos. It’s part coping mechanism, part national art form – and when brands manage to bottle that irreverence, the results can be magic. In a world where purpose often overshadows play, TBWA’s success makes the point that funny isn’t frivolous, it’s effective.

These are Nam’s best brands

These are Nam's best brands

Against a backdrop of internal focus as a consequence of an urgent rebuilding of economies devastated by the Covid-19 pandemic and the acceleration of AfCFTA’s goal of driving greater intra-African trade after a 5-year decline, African brands have surged from 4% to 17% from an all-time low of 13% in 2020 and 2021.

#CreativeWeek22: Changing how we see creativity

#CreativeWeek22: Changing how we see creativity

TBWA Global chief creative experience officer, Ben Williams, focused on thinking about creativity in its broader sense at one of the several panels and presentations hosted by The One Club for Creativity’s One Show, during the week of 16-20 May.