MTN Group appoints Omnicom Group as global marketing services provider across operations
MTN Group names Omnicom Group as MTN’s lead agency partner across its footprint following a competitive pitch process. Cementing a partnership that commenced in 2017, group chief executive officer at TBWA South Africa, Luca Gallarelli says he is extremely excited to enter into this new chapter with MTN.
TBWA\Hunt\Lascaris ‘In it with you’ Liberty repositioning places humanity at the heart of financial services
The year 2020 will go down as the time that changed peoples’ way of life and their outlooks, and focused thoughts on personal welfare and financial survival. It is a year that has emphasised our humanity, need for personal connections and self-re-evaluation of what is important.
SA agencies look at long-term hybrid office models
Most South African creative agencies plan to put in place more flexible work-from-home (WFH) policies as the covid-related lockdown continues to ease and employees have the option of returning to their physical work spaces. WFH and remote working will no longer be the preserve of agency founders or senior executives. In fact, most agencies plan extensive changes to the work environment that will definitively impact how many of South Africa’s agency staff work.
Digital media and PR: The path to growth for agencies in the age of digital
The Fourth Industrial Revolution (4IR) portends a fantastic new world with self-driving vehicles, drones that do door-to-door deliveries, augmented reality, voice-operated home devises, virtual assistance and several other technological conveniences. It is an ideal world where human beings sit back as machines slave for us, doing tedious tasks that no one really enjoys doing.
Brands and belonging
How can brands reach young audiences at a time of uncertainty? We can’t predict the changes that Covid-19 will bring. But we can be proactive and form strategies based on the things that are unlikely to change, no matter what happens: the fundamental needs of all human beings, and the behaviour we engage in to satisfy our needs.
Sunday Times Gen Next Awards announces 2020 winners!
Nike continued its winning streak with its sixth win in a row as the Overall Coolest Brand at the 16th annual Sunday Times Gen Next Awards, announced online on 21 August 2020. The winners span 71 categories and are based on the outcome of research conducted by Yellowwood.
Celebrating 50 years of TBWA (2): when anticonformism feeds creativity
TBWA’s 50th anniversary celebrations this month are an opportunity to look back on half a century of advertising around the world. After the first chapter (1970-1983) of last Monday, here is Episode 2 of our series, dedicated to the year 1984: a pivotal year for TBWA which decides that year to get closer to the very young creative agency of South Africa, Hunt Lascaris, and which sees the birth in France of the BDDP agency (with which TBWA will merge in 1999). But also a historic year for the advertising industry with the launch of APPLE’s McIntosh created by the Californian agency CHIAT DAY (which will become TBWA\Chiat Day in 1995) via the famous film “1984” which will go down in history as one of the greatest advertising films.
Sting Content Production creating agile content for the ever-changing landscape
TBWA\South Africa has announced the launch of Sting Content Production, a creative unit that will focus exclusively on agile video production to cater to the growing demand for fast, cost-effective and high-quality video content. In the past two years, Africa has seen explosive growth in consumption of video content with the rise of short video platforms and faster connectivity.
Sunday Times Gen Next Awards announces 2020 category finalists
The Sunday Times Gen Next survey has announced the finalists across each of the 69 categories of the 16th annual Awards. The winners will be celebrated during an online event on 21 August 2020.