Advertising in the Goldfish Economy
Presented by Noah Khan, Regional president of Digital & Innovation for CEE, TBWA & DAN.
The big MTN revamp – How a popular brand is trying to evolve for the future
An agency group that is known for disruption has redesigned one of Africa’s most recognisable logos to help MTN reposition the brand.
TBWA tops world’s most innovative and creative lists for 2022
It’s been a month of wins for TBWA\SA. Just days after being named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies (MIC) for 2022, ranking No.1 in the Advertising sector, TBWA\Hunt\Lascaris has also again been named No.1 Agency in SA and TBWA\SA South Africa’s No.1 Group for 2021 by The Creative Circle.
TBWA nails Build It’s new essence – Yes We Can!
Back in 2019, Build it set out with the objective of refreshing their brand, as well as having a broader market appeal. They achieved this by launching a modern and more contemporary brand identity that is bolder, brighter and simply better, giving their stores and overall image a more refined, aspirational, yet approachable feel.
Reputation is a board level concern and deserves the attention
It took the RMS Titanic a mere 160 minutes to sink. It was originally believed that the iceberg had caused a long gash in the hull. But after examining the wreck, it was found that the collision had produced a series of thin gashes as well as brittle fracturing and separation of seams in the adjacent hull plates, allowing water to flood five of the 16 compartments. It also received six ice warnings before the collision.
TBWA\South Africa proves having a purpose brings its own rewards
The agency has been crowned Agency of the Year at the contest recognising the world’s most powerful cause marketing
TBWA\Hunt\Lascaris Johannesburg’s a winner once again at The One Show
This year, the agency boasted seven of South Africa’s 19 finalists at the influential show – once again bagging Silver Pencils for its long-standing client, City Lodge Hotel Group, but also receiving endorsement across a range of categories for its work in radio, digital, film, illustration and design.
TBWA\Hunt\Lascaris presents Shwii by Nissan, the first turn-by-turn set of navigation commands on the Waze app
Nissan is the sixth-largest automotive company in the world. As a multinational brand, the ability to sell and appeal to the local market is always a challenge. And in our South African market, 11 official languages adds yet another obstacle to the brand finding a local voice.
SA budget: It’s time to disrupt the status quo
The 2020/21 National Budget comes at a time of extreme upheaval and disruption for the economy, businesses, communities and citizens alike. But the policy choices made by the government alone will not get SA Inc and its people through the storm. The recovery right now is simply too slow to offer enough optimism and confidence of a better future for all, especially the most vulnerable members of society. But it’s at a time like this, when true disruptive forces can come to the fore to drive change, offer hope and brighten lives.