Carl has over 20 years experience at various agencies throughout South Africa, having worked on many brands across different categories from from Nissan to Liberty, Standard Bank, Jameson, KFC, Windhoek lager, and more; I even launched a telecommunications company during a brief stint in the Middle-east.

He believes in the transformative power of the idea, no matter the medium and that advertising can play a more pivotal role in society than just ticking boxes or satisfying focus groups.

My work has been acknowledged at all major local and international awards shows and in 2021 he was ranked #1 ECD in South Africa according to the Loeries Awards.