Luca Gallarelli, the dynamic Group CEO of Omnicom Advertising South Africa (OA SA), is revolutionizing the agency’s multi-disciplinary excellence.

With over 23 years in the industry, he drives growth through an integrated, tech-savvy operation that thrives on innovation, cultural nuances and market changes.

Under his leadership, OA SA (former TBWA\SA), has achieved unprecedented revenue growth and has been recognized as Group of the Year at the Financial Mail AdFocus Awards for two consecutive years.

Luca has supercharged the collective’s multi-agency agency structure which includes TBWA\Hunt Lascaris, GRID Worldwide, Yellowwood, Magna Carta, and Sting Content, fostering a creative, cohesive ecosystem.

Prior to TBWA, he successfully consolidated Ogilvy South Africa’s 14 companies into an award-winning collective.

Luca’s industry roles include serving on the board of the Association for Communication and Advertising (ACA), sitting on the Vega School advisory board, and previously chairing AdFocus. He has been consistently recognised by his peers in the industry, being named 2024’s Agency Leader of the Year. In 2022 and 2023, he was SA’s Most Admired Agency Leader.

Originally from Gqeberha, Luca remains outspoken about the value of South African creativity and the advantages of working in a diverse, idea-rich market. Outside work, he’s a sports-mad dad and an unapologetic Eastern Cape loyalist.